Quite honestly its a horrible name. Apple TV. Confusing really. But I guess if DirecTV does it with their “box” and Google TV followed suit.. whatever. It obviously didn’t stop me from buying one. For $99 it was worth the price. One more gadget attached to the WiFi. One more gadget that does 60% of all the other ones, but adds that one more feature that you think you just need. The biggest thing it does for us is brings our iTunes libraries (all three) to the living room audio system. I can show off my home videos a lot easier also. iTunes Movies, Netflix, MLB.tv, YouTube, etc.. we’ll see if it’s really worth it.